We create content you love.

The Orange cupid was founded in twenty-eighteen, after Michael and Zac teamed up to make more out of their photography careers. The concept was simple, form a creative production house that specialises in making beautiful moments, stylised imagery and memorable video that stands out on any platform. From Instagram Reels to TVC’s, we’ve got experience capturing it all. We are creators, content strategists and artists. After four years of operation, our quality of output, reliability and ease of process have become the cornerstone of our service that keeps our clients feeling orange.

Our Team

  • Michael Woods - Director

    Michael’s specialty lies behind a camera. Our lead Director and Photographer, his creativity, organisation and leadership skills helps set a positive tone on any shoot, as well as create magical imagery and video that ticks every box on a brief. His previous campaign credits include Chadstone, Montague Apples, Baxter Vodka and more.

  • Zac Dorio - Videographer | Post Lead

    Zac began his photographic journey by the sea, forming his creative passion capturing underwater images in the ocean. As he graduated from PSC, he moved on from his documentary background into creating beautiful commercial photography in food, hospitality and music. Zac’s mastery in photoshop is second to none, with in-depth knowlege of what is possible in post, gives infinite wisdom on set to understand exactly what’s required to get the shot.

  • Andy - Photographer

    An iconic industry legend, Andy has a wealth of experience capturing in commercial, live and product spaces, capturing a top tier campaign for Sukin in 2021 as well as some of our most stellar imagery for Moomba, Melbourne Music Week and Knowledge week. His top tier worth ethic and photography expertise makes any time on set a breeze.

  • Kyra - Producer

    A master of schedules and the perfect person to have in your corner with any large scale production. Kyra’s background in photography production at Broadsheet makes her an incredible asset for crush. With a wealth of industry knowledge and creative power, she is the combining force between organisation and creative film and photography.

  • Harry Moody - Marketing Manager

    With all art comes science, Harry’s role at Instant Crush is in translating content into marketing conversions and statistics (but he’s also wicked with a camera). His expertise in marketing provides a priceless insight into conversion data for any shoot.