A tourism board that works to promote all the businesses and activities on the gorgeous Phillip Island in rural Victoria. 

We created two TV Campaigns oriented towards different demographics. The first was targeted at 25-35 year olds and was conceptualised as ‘Change your Perspective’. The goal was to get Melbourians to go on a fun filled journey through the adrenaline and excitement based offerings on Phillip Island like Helicopter Tours, Go Karting and surfing at Cape Woolamai.

 Campaign two was targeted towards 30-50 year olds and was targeted towards full time workers who are looking for a meaningful experience & relaxing escape in a coastal region.

We had 5 cupid’s working around the clock on this campaign for months, and created the following assets for distribution on Channel Nine, as well as via social media & online advertising. 

♥︎ 2x 30 second TV Commercials

♥︎ 2x 45 second social cuts

♥︎ 100 photography assets