Novotel & Ibis Melbourne Central, one of many branches of the multinational ‘Accor’ Group, we work directly with their booming hotel on Little Lonsdale St. A concept driven hotel, they merged two different brands with different markets in one Melbourne Skyrise. By merging Novotel & Ibis, they created Melbourne Central Hotels.  We create content for their world class restaurants (menu design by Michael Smith) as well as in room social content.